Product Metrics

Product Metrics is an AI-powered optimization platform for Google Shopping and Performance Max campaigns, built for e-commerce brands and performance marketing teams managing advertising at the product level.

Most shopping campaigns distribute budgets at the campaign or ad group level, while profitability is determined per product. As a result, many advertisers unknowingly allocate a large portion of their budget to products that generate little or no return. Industry analyses frequently show that 30–40% of Shopping spend goes to underperforming products, mainly because advertisers lack tools to segment and prioritize products based on performance and business value.

At the core of the platform is the Labelizer, a segmentation engine that connects directly to Google Ads and first-party data sources. Using AI-driven analysis, it evaluates every product and assigns it to one of five performance segments:

1. Stars — high volume, high ROAS
2. Cash Cows — low volume, high ROAS
3. Question Marks — high volume, medium ROAS
4. Dogs — medium volume, low ROAS
5. Drainers — low volume, low ROAS

These segments sync automatically as labels to the Google Shopping feed, enabling advertisers to apply different bidding strategies, budgets, or campaign structures per segment — without manual spreadsheets or static rules.

Unlike traditional feed management tools, Product Metrics incorporates first-party business signals alongside ad performance data. The platform integrates metrics such as profit margins, return rates, stock availability, pricing competitiveness, and days in stock, allowing advertisers to prioritize products that contribute to profitability while reducing spend on loss-making items.

For Performance Max campaigns, the platform provides product-level performance insights and channel distribution data, helping teams understand how Google's automation allocates spend and identify opportunities to rebalance budgets toward higher-performing products.

Product Metrics also includes a Break-Even ROAS calculator that determines the minimum ROAS required to stay profitable based on margin structure, return rates, shipping costs, and VAT. These thresholds guide bidding strategies and segmentation decisions.

A free plan provides unlimited product analysis and core dashboards. The Pro plan, priced at 1% of monthly Google Shopping spend with 30 day free trial, unlocks automated segmentation, advanced product insights, competitor price benchmarking, and margin-ba